Redplug works hard to optimize your website's keywords so its easy to find online. But there are a number of things you can do to promote your website on your own.
Jan 1 2004
What is a search engine? What is search engine optimization / keyword indexing / search engine submission?
Whenever someone is looking for anything on the internet, they go to a search service such as Google to enter the keywords ( search term) they are interested in. The search engine will then output a list of web pages that contain the keywords the user entered.
Search engine optimization is a process that increases the amount of qualified traffic to your website by making it easier to find via a search service website. Search engine optimization includes 2 main strategies: keyword indexing and search engine submission.
Keyword indexing is a process of adding specific keywords to your website to describe the contents of its pages for the benefit of search services. Specifically, appropriate keywords are added to the titles, content and the HTML code of your website's pages. Keyword indexing helps ensure that your website will be found when a user is looking for home listings, real estate tips, resources, or a real estate professional in your area.
Search Engine Submission
Only web pages that have been submitted to a search service's database, will be included in the results of a search. For this reason, its necessary to submit your website's address to the major search services once its up and running. Its not necessary to submit directly to the less popular search services as they draw information from the major ones automatically.
Redplug includes search engine submission service with every website plan. When complete your website address is submitted to all of the major search services with free url submission pages.
Redplug includes keyword indexing and search engine submission service during setup with each of its website packages.
Redplug also offers a supplementary search engine optimization tune-up service.
Jan 1 2004
Even when a website is carefully designed for search engine success, there are a number of reasons why rankings deteriorate over time.
1. More competing web pages.
If your website has been around for more than a year or two, there may now be 2, 10 or 100 times the amount of competing web pages for the same keywords. For example, if your website went online in 1996 when only 1 out of 100 had a website, you probably enjoyed top rankings. Now that everyone has a website, top rankings are much harder to come by.
The good news is that the days of exponential internet growth are behind us as everyone in the industry already has a website.
2. Out of date website content
When was the last time you updated your website? You may not remember, but the search engines do. Web pages that are rarely updated are ranked lower than those that are updated frequently.
The solution to this problem is obvious. Update your website content frequently: add new content; revise or delete what's old; make your website show some life. Make sure your home page changes every few months, even if its just the welcome message. Keep your listings up to date. Ask Redplug about including a "Featured Listing" or "What's New" sidebar that you can easily update yourself via the Web Control Panel.
3. Competing web pages are search-engine savvy.
As the internet moves out of its infancy, website owners are using better search engine tools and strategies to achieve better results. It now takes effort just to retain your website's search engine placement, let alone improve it.
4. Your websites' keywords may need to be refined and differentiated to achieve higher rankings.
Most website search engine optimization strategies begin with a survey of the keywords that competing websites are using. Unfortunately, if you are one of the leaders, these keyword copycats will soon dilute your leadership position. In this case, you'll need to highlight more specific keywords to improve your odds of top rankings. Use "real estate property listings" instead of the generic "real estate". Use "Vancouver real estate listings" instead of "Vancouver real estate".
5. Search engine page-ranking criteria is constantly changing.
With search engines, what worked in the past may not work today. That's why updating your website to keep up with the changes should be an important part of search engine optimization strategy.
To overcome these last three problems, Redplug offers the search engine optimization tune-up service.
Jan 1 2004