Frequently Asked Questions

How do I choose an effective domain name.

Because domain names are unique, a domain name may be registered by only one entity. You may find that a domain name you like is already registered to someone else: you'll have to make an alternate choice.

An effective domain name:

  • is short.
  • is easy to spell.
  • is easy to remember.
  • contains letters only.
    A domain name can contain numbers and the dash character as well, but these are not recommended as they can be confusing.
  • should have a domain extension that is well recognized by the target market
    The .com (commercial) extension is the best recognized internationally, and most preferred. Behind that, the .net (network) extension is almost as well known, but is considered a little less professional. For some countries, a regional extension such as .ca (Canada) or .uk (United Kingdom) can be effective, depending on how well known the domain extension is in the market. There are also a number of new global domain extensions becoming available, but they are not recommended until their use become more widespread.

Most Realtors use a form of their name as their domain name. e.g.,, This approach is a safe bet unless the name is too long or difficult to spell correctly.

Some Realtors use a marketing slogan, nickname or territorial identifier as their domain name. e.g., This can be effective as long as you tie in your domain name with your whole professional identity.

Real Estate offices generally go with the name of their franchise and office. e.g. Some add a location identifier. e.g. Some real estate franchises have very specific domain naming rules to consider before completing a registration.

For help selecting a domain name, please contact us with your top considerations and ideas.

Nov 13 1998